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Channel Marketing Manager

Company Name:
Integra Telecom
Description
This position is responsible for execution and management of programs for driving increased sales of solutions to customers by sales channel. The Channel Marketing Manager - executes marketing plans to increase sales in the assigned channel. The Channel Marketing Manager will craft messaging and positioning for solutions and develop innovative, measureable marketing programs that drive demand. Attention to detail, and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is critical. The Channel Marketing Manager drives multi-touch complex marketing programs including the execution of demand generation campaigns to grow market share in their channel.
ESSENTIAL FUNCTIONS:
Execute marketing programs including demand generation for the sales channel in order to increase both the number of customers and revenue.
Develop a clear understanding of the customers' "needs and wants" and drive an internal understanding of the buying behaviors of customers in the designated channel.
Leverage solution strategies and successfully translate them into relevant messaging.
Identify the top telecommunication competitors in the segment and create effective programs to respond to the competition.
Work closely with Corporate Marketing Communications teams to leverage marketing tools such as the web, product collateral, white papers, events, advertising, and PR to increase channel awareness and create demand for Integra's services.
Work closely with the channel sales team to support the successful implementation of the channel marketing strategies and programs.
Develop and maintain a channel marketing plan, define KPIs and manage associated tactical outputs for the channel
Supports the development of sales training. Communicates the value proposition of solutions to the sales team.
Perform other related projects and duties as assigned or requested.
Requirements
Bachelor's degree in marketing, business administration or a related field or the equivalent in training and experience. At least 5 years of experience in marketing within telecommunications or IT/Cloud services industry with at least 3 years of experience in channel or vertical marketing, including experience executing multi-touch marketing campaigns. The role requires technical knowledge of the telecommunications or IT/Cloud industry as well as general knowledge of fundamental marketing disciplines such as digital marketing, marketing communications, demand generation and content marketing. Excellent verbal and written communication skills. Ability to develop and deliver presentations to management level audience. Good leadership and general business management skills. Ability to effectively develop relationships; prioritization skills; detail orientation and ability to meet inflexible deadlines. Computer experience including word processing, database and spreadsheet programs.
Job Number: 14-0264
Title: Channel Marketing Manager
City: Denver, CO or Vancouver, WA
Department: Corp Marketing
Open Date: 5/19/2014

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